Corporate blog content writers – do these words sound like a call to action (or what?):
“Winning over modern B2B buyers is becoming an increasingly difficult task,” warns Marketing Sherpa.com, citing new research showing a 50% decline in the overall effectiveness of website design, SEO, and email in producing business-to-business bottom line results.
That’s the reason that in corporate blogging training sessions, I urge business owners, marketing directors, and freelance blog content writers to begin where email and website SEO and design leave off, using fresh and frequent blog content writing to “bring in the cavalry”.
“What about that decline in SEO effectiveness Marketing Sherpa was talking about?” asked several Indianapolis blog writers. “Can any SEO marketing blog succeed in business-to-business marketing?”
In his Tradesmen Insights blog, John Sonnhalter offers several answers to that very question. (Sonnhalter’s B2B marketing communications firm targets the construction and industrial markets.)