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PPC Ad Copy Writing For Beginners
Business - Marketing and Advertising
Thursday, 06 October 2011 01:58
PPC HeroYou asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break from writing ads and address this request, although I was tempted to write about some of the more obscure survey requests. And by obscure, I mean WTQ irrelevant, such as “hardcore peanut butter churning,” or “the banana vendor down the street.” I am not quite sure how to address such pertinent PPC issues, but I’m sure we can accommodate those requests as well, some day. Anyways, back on topic, PPC Ad Copy Writing for Beginners.

Me, writing ads today.

Last Updated on Thursday, 06 October 2011 02:16
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Showing your value by taking a little more credit
Business - Marketing and Advertising
Thursday, 06 October 2011 01:54
Silver SquareTooting your own horn isn’t the best way to convince people that you do a great job. No one likes a braggart. But if you aren’t effectively communicating your value to your clients, they aren’t going to perceive you as valuable.

These beliefs recently came to light when we discovered that a B2B client’s value was being questioned by one of its clients. It’s a slippery slope. How far should you go in telling your customers or clients that you are the best thing out there? Is it better to quietly do an excellent job and hope that the client notices?

Last Updated on Thursday, 06 October 2011 02:32
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Corporate Blog Writing Call to Arms
Business - Business
Thursday, 06 October 2011 01:55

call to actionCorporate blog content writers – do these words sound like a call to action (or what?):

“Winning over modern B2B buyers is becoming an increasingly difficult task,” warns Marketing Sherpa.com, citing new research showing a 50% decline in the overall effectiveness of website design, SEO, and email in producing business-to-business bottom line results.

That’s the reason that in corporate blogging training sessions, I urge business owners, marketing directors, and freelance blog content writers to begin where email and website SEO and design leave off, using fresh and frequent blog content writing to “bring in the cavalry”.

“What about that decline in SEO effectiveness Marketing Sherpa was talking about?” asked several Indianapolis blog writers. “Can any SEO marketing blog succeed in business-to-business marketing?”

In his Tradesmen Insights blog, John Sonnhalter offers several answers to that very question. (Sonnhalter’s B2B marketing communications firm targets the construction and industrial markets.)

Last Updated on Thursday, 06 October 2011 02:26
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Three Burning LinkedIn Questions (and of course, Answers)
Business - LinkedIn
Tuesday, 04 October 2011 02:53
Power+Formula
This week I want to cover three of the most popular burning questions  I get about specific functions or features on LinkedIn.

 

Burning Question #1

 

What do you do if you have a great recommendation on company letterhead but the individual who wrote you the recommendation is no longer at the company, is not on LinkedIn, or is not allowed by his/her company to post recommendations on LinkedIn?

 

Last Updated on Tuesday, 04 October 2011 03:00
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Four Generations – One Workplace – Can We All Work Together?
Business - Leadership
Tuesday, 04 October 2011 01:47
By: Melissa Proffit Reese – Partner, Ice Miller LLP

Many people are starting to talk about it, but no one appears to know exactly what to do about it. What is “it?” Multiple generations working together in the business world.

In our personal lives we have always had individuals within the family unit that represent many generations (at least 2 if not 4 or 5). Therefore, most people know how to relate and communicate with people from other generations to accomplish goals and make decisions on a personal level. Then why (you may ask) don’t we just carry these skills over to the workplace?

Last Updated on Tuesday, 04 October 2011 02:07
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Corporate & Functions # 2 – Quality of Leadership within & across Functions
Business - Business
Tuesday, 04 October 2011 01:30
In this mini-series we are looking at the role and value that functions can play in supporting large global corporations. The first of our five areas is Leadership within Functions.

Functional leaderThere are many reasons why leadership is, or is perceived as poorer within the functions rather than in the line. Sometimes it is about the culture of the organisation. If the business / segment are encouraged to be independent and autonomous, then Functions can sometimes play second fiddle. This has the result of undermining the confidence & leadership of the Functions. Similarly, if the pendulum has swung too much towards the Functions – which is a phenomenon frequently experienced after a lot of merger & acquisition activity - the rush to consolidate to one business identity and creating a ‘one size fits all’ solution can lead to poorly thought out services or policies that are not fit for purpose in the various business environments.

Last Updated on Tuesday, 04 October 2011 01:59
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