Tooting your own horn isn't the best way to convince people that you do a great job. No one likes a braggart. But if you aren't effectively communicating your value to your clients, they aren't going to perceive you as valuable.
These beliefs recently came to light when we discovered that a B2B client's value was being questioned by one of its clients. It's a slippery slope. How far should you go in telling your customers or clients that you are the best thing out there? Is it better to quietly do an excellent job and hope that the client notices?
Read more: Showing your value by taking a little more credit

Burning Question #1
What do you do if you have a great recommendation on company letterhead but the individual who wrote you the recommendation is no longer at the company, is not on LinkedIn, or is not allowed by his/her company to post recommendations on LinkedIn?
Read more: Three Burning LinkedIn Questions (and of course, Answers)
There are many reasons why leadership is, or is perceived as poorer within the functions rather than in the line. Sometimes it is about the culture of the organisation. If the business / segment are encouraged to be independent and autonomous, then Functions can sometimes play second fiddle. This has the result of undermining the confidence & leadership of the Functions. Similarly, if the pendulum has swung too much towards the Functions which is a phenomenon frequently experienced after a lot of merger & acquisition activity - the rush to consolidate to one business identity and creating a ‘one size fits all' solution can lead to poorly thought out services or policies that are not fit for purpose in the various business environments.
Read more: Corporate & Functions # 2 ' Quality of Leadership within & across Functions

